Jack Burke

Experience the motivational enthusiasm of Jack Burke in

Keynote Presentations and Seminars.

A marketing and communications specialist, Jack Burke is a leading authority on relationship-oriented marketing, customer service and communication. A captivating and motivational speaker, Jack delights audiences with his expert insights, practical applications and the sharing of personal experiences.

Jack Burke is the published author of Relationship Aspect Marketing (Silver Lake), Creating Customer Connections (Silver Lake), and contributing author to Best of Class (Executive Excellence). He also writes the monthly Connections column for The Automated Agency Report and serves as the editor of ProgramBusinessNews, a tri-monthly electronic newsletter to the insurance industry through ProgramBusiness.com.

As the host/narrator/interviewer of the monthly audio programs for Insurance Marketing & Management Services, Burke's voice is particularly well-known within the insurance community.

As a marketing and communications expert, Jack has been featured on CNBC News, Los Angeles KTLA-5's Making It show, Los Angeles KCAL-9 News, the Automotive Satellite Television News and the electronic Small Business University (Digivent.com).

Jack's credentials over 30 years of successful corporate experience include: President and founder of Sound Marketing, Inc.; Director, Hertz Corporation's North American Retail Car Sales; Radio & Television News Broadcaster; and award-winning sales and sales management. As the founder of Sound Marketing, he has been acknowledged as the developer of such innovative programs as California's Audio Ballot Pamphlet, Delivery Tapes for the automobile industry and a "Talk-Radio" style of audio marketing programs for business.

Recently selected for the opening presentation of the National Alliance's prestigious James K. Ruble Sales & Marketing Seminars for 2001, Jack has received rave reviews for numerous presentations before diverse audiences, including such events as: HIGH-TECC 1998, 1999, 2000, 2001; numerous Insurance Marketing & Management Services' International Conventions; Meeting Planners International; California Labor Letter; Mann Theatre Group and more. Audiences love his personal, and sometimes surprising, style of entertaining education. As Rough Notes reported, "Jack set the tone by shaving off his 27-year-old mustache at the opening of his keynote presentation to demonstrate that 'we have to be willing to change'".

KEYNOTE & SEMINAR TOPICS

Humanizing Our Electronic World

A perennial favorite, Jack blends the old and the new in the development of a "human" strategy in marketing and customer service. Focus includes: Management, Marketing, Customer Service, Relationship Development, Change, Employee Morale. This generalist approach includes numerous practical applications that the audience can immediately put into use. Great opening keynote for conferences that include technology sessions.

Relationship Aspect Marketing

A new presentation, based on Jack's most recent book, this is anticipated to become his most popular talk as businesses struggle to develop and retain customer loyalty in the Internet Age. Focus includes: Relationship Building, Change, Technology, Marketing, Client-Focus Synergy. As with all of Jack's presentations, this is loaded with practical applications. Ideal for opening or closing keynotes, as well as individual seminars.

Creating Customer Connections

A solid favorite based on his book of the same name, Jack preaches the philosophy that service must be integrated into the very fabric of an organization, then explains the strategies by which to accomplish the task. Focus includes: Customer Service, Employee Relations, Marketing, Client-Focus, Change. Perfect seminar topic for audiences consisting of business owners, managers, sales and service personnel. (Easily expanded into a half-day or full-day workshop.)

Our Changing World

This motivational speech addresses the critical aspect of change, including the mindset that technology is only a new tool, not "the answer". Focus includes: Change, Management Strategy, Employee Motivation, Customer-Centric Operations. This is an excellent opening or closing keynote address.

Custom Presentations

Let Jack know what you need to accomplish in sales, marketing, communications or management for a custom-designed presentation.

Fees

Fees for personal appearances depend on the location, required materials, time and travel. Travel expenses and lodging are additional.

For appearances/bookings in relation to the books Creating Customer Connections or Relationship Aspect Marketing,

contact Jim Walsh at Silver Lake Publishing.

Request a free video demo and/or audiotape.