The exciting new book from Jack Burke

Relationship Aspect Marketing

Building Customer Loyalty In The Internet Age

Silverlake Publishing/ISBN: 1-56343-741-4

The Internet economy has changed just about everything on how businesses find and cultivate markets. CEOs, sales managers and owners of small to medium size companies need something broader -- a new paradigm for identifying, approaching, and developing customers. This is more than the details of assembling a broadcast e-mail. It's a strategy for impressing customers online and convincing them to do business with you on an ongoing basis. This book will offer readers a complete system for defining their goods or services, promoting them appropriately, and adjusting them to the changing terms of business in an electronic world. The book examines winners and losers in the information economy -- and doesn't hesitate to take controversial stands. In a marketplace that calls just about everything "genius", Jack Burke dares to tell the truth about marketing and customer service plans that work and ones that don't.

Relationship Aspect Marketing is not confined to the world of the Internet. This book looks at all facets of the electronic world from the telephone to the website and everything in between. Too often business believes that the technology is the answer. Burke reminds them that technology is just another tool to better focus on the client and that business must humanize the electronic world if it hopes to survive and prosper.

Ordering Information

Relationship Aspect Marketing is available through all major bookstores.

Web visitors can order a SIGNED COPY direct from Sound Marketing at $24.95 with FREE shipping within North America.

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