Articles by Jack Burke

These articles are for your information and enjoyment.

Please feel free to use them. However, we do ask that you provide a credit acknowledgement.

Cross Selling: A Conundrum Why do agents and brokers find it so difficult to cross sell their existing customers?

Bashing the Big Boys. It's easy to "bash" the big companies, but sometimes they really do have their act together!

Believe to See. Does the vision come first -- or the belief that there can be a vision?

Dis-Connect. Do your corporate policies dis-connect you from your clients?

Silent Censor. Is your ISP pre-censoring the e-mail you receive?

Earning the Right. How does a company earn the right to a customer's business?

Leadership Meltdown: A State of Atrophy or Recovery? A look at corporate ethics and procedures in today's business climate.

Identity Theft. Guidelines to safeguard against the theft of your identity.

Assisted Telemarketing. How to telemarket with more effective results -- follow-up to the article below on telemarketing.

• Reports of Its Death Are Greatly Exaggerated: Telemarketing Is Alive & Well. A look at telemarketing as a viable marketing tool.

• What You Do Now....Creates Your Future! (Insurance industry: hard market marketing.)

• The Ultimate Unique Difference! What is your unique difference in marketing your products and services?

• One Bad Apple! Employee morale and customer satisfaction.

• Insurance 2002 & Beyond. Suggestions for successful marketing and sales in 2002. Insurance-focused, but applicable to most industries.

• Crisis Intervention: The Relationship Factor. Will your relationships help you weather the storm?

• Crisis Intervention: The Technology Factor. Are you meeting the technology needs of your customers?

• Life Is Too Short: Flexibility vs. Rigidity. Has success made you rigid, after flexibility made you successful?

• Travel'n Thoughts. Observations on the insurance industry from 30,000 feet.

• Getting Back To Business. After September 11th, what is business to do?

• The Human vs. Internet Conundrum. Is it really "Customer Service" online?

• Spirituality In Business. A fresh look at what spirituality means in business.

• The Role Of An Owner. Are you a dinosaur, or do you embrace the new technology.

• Technology As A Marketing Tool. A look at some new, and old, marketing technology.

• E-Mail Marketing. How can you make e-mail work for you?

• Branding. Critical concepts about branding your business

• Ivan's "Heart". A case study in a service representative who cares about the clients.

• Selective Claims Service. Service as it relates to retaining clients and gaining prospects.

• Fear of Change. Does fear hold you back from the success it can bring.

• ProgramBusinessNews. Library of electronic newsletters. Jack Burke, editor.

• An Underwriter Story. How do you deal with customers when it comes to exceptions?

• Sweat The Small Stuff. The importance of focusing on your customers.

• All You Have To Fear Is Fear Itself. One man's journey into building a Web site.

• Evolving Expectations. Internet interactivity through telephony.

• A Case In Point. Short insurance-related case study addendum to Evolving Expectations.

• The Auditory Connection. 10 ways to power-up your business with audio.

• Synopsis: Summary of a speech on automation's impact on customers to international insurance group.

• Creative Problem Solving. Creativity can help resolve complex problems easily.

• Recognition. Learn how to build client loyalty and retention by simple recognition.

• The Conundrum of Service. Service sells, if you understand service.

• Tale of Two Companies. Hi-tech or high-service---who wins?

Keep checking this area for new articles!